Pluto.TV will start the live stream on Friday, August 1, at 12 p.m. ET/9 a.m. PT. Upon its conclusion, the videos will be made public on the James Brown YouTube channel and will be available on demand. Pluto.TV will continue to loop the program until Sunday, August 10. In conjunction with the programming stunt, Shout! Factory will be holding a sale on its James Brown titles. Titles will be up to 30% off with free shipping.
Shout! Factory’s James Brown YouTube channel is presented in collaboration with the James Brown Estate and contains music videos and highlights from James Brown’s career as a newsmaker, musician, activist, and peacemaker that transcends even the awesome celebrity he achieved as the “Godfather of Soul.”
The night Dr. Martin Luther King, Jr. was assassinated, rioting began to tear at the fabric of America ’s cities. Everybody wondered if there was anyone who could stop the violence, who could bring peace to the streets? The truth is, there was only one man – James Brown. So, on April 5, 1968, the night after Dr. King was shot and killed, James Brown took the stage for a previously scheduled show at the Boston Garden for a concert that was televised live on Boston’s public station WGBH, televised for just one reason—to keep the citizens of Boston off the streets, to try and stop a riot from starting. James Brown, a great artist at his peak, was thus thrust onto the center stage, facing the crucible moment of his career. He wasn’t known at that time as an activist, but that night, he rose to the occasion and kept Boston spellbound with a musical tour-de-force, a performance that is considered so legendary that forty years later, Bostonians still regard it as the greatest concert the city every hosted.
James Brown YouTube Channel: https://www.youtube.com/user/JamesBrownOfficial
Shout! Factory YouTube Channel: http://www.youtube.com/shoutfactory