And Now...

And Now A Word From Our Sponsor

| September 18, 2013 | 0 Comments

And Now A Word From Our Sponsor is a movie with a clever and original plot; unfortunately, that is the only thing clever or original about it. The execution of the film is very poor, and disappointing for a film that had such potential.

Adan Kundle was a hotshot ad executive in the 90s who worked his way up to becoming CEO of his own ad executive company, but his career and personal life became a mystery when the new millennium rolled around. After a year off the radar, he ends up in a hospital, and it is soon discovered that he can only communicate using commercial slogans.

Karen Hilldridge, a fan of Kundle’s early work who meets him for the first time after his suspected accident, agrees to care for him for a until a space at the local mental hospital is available. Adan, Karen, and Karen’s rude and detached daughter, Meghan, bump heads over the next few days. But through the process, truth comes to light, relationships are broken and mended, and the future of Adan’s career and quality of life is brought into question.

Unfortunately, the movie falls flat. It has a choppy feel to it, and viewers are thrown into middle of the story almost immediately. For such a wild tale, this method is a bit overwhelming. One aspect that is interesting is that neither the success of the underdog nor the fall of the jerk occurs in straightforward manner. In fact, the line between success and failure is blurred.
The entire film is very sudden, very silly, and includes some very poor acting. The script is also very dull. I wanted to like this movie. It had the potential to be hilarious, but it fell short of my expectations. The only way this movie could possibly be enjoyed is if one watched it without trying to take it seriously.

And Now A Word From Our Sponsor serves its purpose to a degree, but it still feels pointless. It is filled with random occurrences that make sense in the end, but this method scatters the film and puts its cohesiveness into question. The inclusion of commercial clips supports the underlying theme, but does not help with the movie’s choppiness. Though the ending is unique, the process the viewer has to go through to get to it feels like a total waste of time.

About the Author:

Caress is a grad student from Chicago who has a deep fascination with film. Her love for movies began as an undergraduate at Roosevelt University, where her teacher suggested she write a movie review. Caress' favorite genres include indie dramas, foreign films, experimental films, and psychological thrillers. When she's not watching movies, Caress enjoys writing, photography, travel, fashion and music.
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