Her new coach is Burt Vickerman (Jeff Bridges), and although Haleys attitude and Vickermans slick but stern coaching style seem at first like oil and water, the two soon (predictably) develop a mutual respect for each other and form a father-daughterly bond that Haley desperately needs (she blames both her parents for different reasons for the dissolution of her family). Haleys return to the gymnastics world is met with incredulity and resentment, especially by uptight and jealous Joanne (Vanessa Lengies), another of Vickermans gymnasts, and the teammates she left in the cold years before. Haley herself only agrees to compete for the purse money, and even then grudginglyshe decries the ridiculously arcane rules of gymnastics that require silly choreography and can cost an athlete a perfect score for her bra strap showing. When one judge goes too far, Haley organizes a rebellion, in which the gymnasts make up their own rules in protest, and for the first time in her life she is able to claim something as her own and feel proud of herselfshe finally learns how to harness her rebellious energy and use it for something good.
Bendinger has become the go-to writer for updated versions of Disney-soft stories written in modern teen vernacular that can appeal to the more sophisticated tweeners of today. She obviously tries to accomplish the same feat with her directing, but her choppy music video style of directing hinders her story and fashions her as her own worst enemy. Sequences such as kaleidoscope visuals to Missy Elliott music make us feel were watching some crudely updated Sesame Street segment that should end with the resounding pronouncement of a number or letter. While such techniques might keep her target audiences attention span from waning, they prohibit any real story or character development. In my experience, kids and teens respond just as strongly to a solid story and identifiable characters (see Dirty Dancing or Harry Potter) as their older counterparts do, and can see through gimmicks and bad writing just as easily, too.
Bendingers script might have been better served in the hands of a more capable director. Perhaps she was simply too close to her own material to realize that she lost sight of the guts of the story in the directorial process. Bendingers usual deft handling of syrupy sweet stories combined with sassy, modern young heroines falls apart here, and even Jeff Bridges pedigree cant save it (what was he doing in this film, anyways? Seems more like Kurt Russell territory to me). Whatever the reason, Stick It does nothing of the kindthat elusive 10.0 remains elusive.